Civilization is like water, moisting things silently, exchanges and mutual learning among civilizations, and mutual communication among people and minds. Film and television culture industry is an important media carrier to spread cultural values and show cultural diversity, and is one of the important ways to demonstrate national cultural soft power。

Film is a kind of art with social orientation and educational function, and it is an art that transmits humanity, thought and morality to the audience in the visual form of film, sound and painting。It is a microcosm and projection of our life, which not only comes from life but also reflects life, and can convey its spiritual thoughts and artistic connotation to the public。

As a form of artistic expression, film culture has become an indispensable part of People's Daily life entertainment, not only has the function of entertaining the public, but also has the role of enlightening。A wonderful picture, a classic line, often let the public recall a few years, a long time can not be forgotten。For five thousand years, the Chinese nation, from the pre-Qin dynasty to the Han Dynasty, from the Tang Dynasty poetry to the Song dynasty poetry, the Yuan opera, the Ming and Qing novels, each era has its own iconic bright culture。At the critical moment of the second Centennial Goal march, as filmmakers, "What do we leave for posterity?？This is something for us filmmakers to ponder。

At an important time in history，As an art facing the society, film carries the role of education，First of all, we need to have a good intention and ideological connotation，To fulfill its own vocation，A good film can make people understand the positive or special content it conveys，Let the audience be spiritually cultivated，It affects the audience in a subtle way，It has a silent-sounding effect，Just like a movie with a real and touching plot can infect many people，Use the lens closest to life to touch the softest place in people's hearts，Arouse a strong resonance with the audience，A good film work can bring people a great harvest，It is like sowing a good seed in the heart of man，It takes root and bears fruit after many years，Because it is always beautifying your life。

Those movies that once affected us, when we grow up, these movies are always affecting our lives, there is no doubt that the influence of film culture on people's thoughts is very important。

Art is full of flowers, how to create a good film？Some people say that "a good TV drama to see the writer, a good movie to see the director", the birth of a good film can not be separated from the excellent director。The premise of creating a good film is that the director needs to have a transcendent mind, not just to cater to the audience and entertainment, a film that only entertainment, for entertainment, is like a food without any nutrition can only fill the stomach, to meet the temporary spiritual emptiness, but it is not a long-term solution。In the context of globalization, marketization and multi-media，As one of the most influential contemporary entertainment culture，Chinese film is forming a special cultural soft power，It manifests itself in the formation of internal cultural cohesion and cultural identity，Form cultural communication and cultural influence to the outside world，At the same time, it will drive the comprehensive development of China's economy and society, which is transforming from made in China to created in China。Therefore, in the process of development, Chinese films will pay more attention to the combination of national culture and universal values, and gradually show the diversity promoted by mainstream film culture。

The new era and new journey is the historical orientation of contemporary Chinese literature and art。At a critical juncture in the march towards the second centenary Goal，Film as a major position in the field of culture，It is necessary to assume the cultural responsibility entrusted by The Times in the process of comprehensively promoting the great rejuvenation of the Chinese nation，Willing to accept the heavy responsibility of cultural inheritance，Keep the right and bring forth the new，It will contribute to the great rejuvenation of the Chinese nation on all fronts，Write a more beautiful chapter of socialism with Chinese characteristics for a new era。